The problem with SEO is that it's really hard for most people to figure out! One reason for that is because it changes so often.
As soon as the "experts" figure something out, Google goes and changes their algorithm, and completely changes the rules! And they hardly ever tell us about it in advance, or even after the fact. So we have to re-figure everything out all over again!
But that's part of the fun I guess. But still, it puts a lot of people off because of that.
But even though the rules may change quite frequently, there is and always has been one thing that stays constant. That thing, is linking.
The major search engines, especially Google, put a huge weight on linking when determining how to rank a web site. It is without a doubt the single most important aspect of SEO.
Why is that? Because you can optimize your web site to absolute perfection, but if no other web sites are linking to you, there is very little chance that you will get ranked under the keywords that you have optimized your site for.
That's simply the reality of SEO.
On the other hand, I have seen blank pages....that's right, completely blank pages with no discernible content whatsoever get ranked very high, even as high as first under certain keywords because there were hundreds of links pointing to that page.
So how important do you think linking is to SEO? That's right, VERY important!
One thing to keep in mind, and this is very important especially if your web site is brand new, is to link slowly. Don't build your web site on a Monday, and on Tuesday go out and artificially engineer two hundred links to your site all over the Internet.
Google will see this as a massive, major red flag and will almost certainly penalize you, probably going so far as to sandbox you to oblivion.
You want to get one link or less per day for the first couple weeks of your new site's existence. I like to wait a week after I've built a site before I start any link building at all!
Then slowly up it to two links per day for a week or so, then three per day for a week or so. Don't rush this, ease into it.
Why? Because Google likes to see natural linking. It is meaningless to Google if YOU create these links. These links are supposed to be coming from other people who saw your site and liked it enough to link to it. That's the whole point of using links as votes to determine page rank.
So take it easy...ease into it...build links slowly and Google will smile down on you from above!