Business & Finance Advertising & sales & Marketing

Use Affiliate Website Marketing to Overcome Latest Google Rules

Google's recent change in rules about destination URLs has dealt a blow to many affiliates working on a tight budget. The solution is to use affiliate web site marketing, which is a proven way of making money as an affiliate.

The problem with the new rules is that Google has always allowed any URL to be used once only in adverts for a specific keyword. So, if your merchant is already using his own website URL to advertise, and most do, you can't use it as well. The alternative has been to use a cloaked URL from tinyurl or another provider. Under the new rules,.that won't work any more.

Drive traffic to your own website

Instead, the answer is to set up your own website, and drive traffic to that website either to send them to the merchant, or to get them to sign up for your list, so they become your customers, and you can then sell them lots of other products. This is the best solution.

To get these people to sign up you need a free report that is related to the product you are marketing. Then, you can send them a series of emails promoting your products. After they sign up, they go to your page advertising the original product.

An alternative approach is to just provide reviews of all the products in a sector, or at least the leading ones, and then to select one as the best. You then suggest they visit that site.

Will redirection work now?

A third approach, which can work, is to redirect the surfer to the merchant's site. They would actually go to [], but would instantly be redirected to the merchant's account. However, do not just put up a page with the redirection on it only, as some leading affiliate marketers have recommended.

This will almost certainly get you banned by Google. Instead, write a whole page of information about the product or the niche market, and include that. Use JavaScript code to redirect the surfer, not HTML, as the Google spiders that scan your page do not read JavaScript, which they skip, but do read HTML.

Isn't this risky? Possibly. But by providing content on the page, you are making your landing page relevant to the advert and the product,which is what Google wants.

The best solution is to use affiliate web site marketing to promote these products, and then send them to the merchant, but if you can't do this, you could try the redirection solution, which has worked well previously. You will find plenty of free redirection scripts on the web so you can do this.

Leave a reply