Niche Marketing - 3 Ways To Make Money Online By Looking Deeper Into Your Niche
A lot of people fall into the trap of trying to create something that people will want, forgoing the important step of doing their marketing research.
What they don't realize is that someone else has already done all the hard work for them, namely their competitors.
Whatever people are buying is whatever is selling.
While that might seem blindingly obvious, if you really understand this idea, you're going to save yourself a lot of time and money.
I'm going to talk about Niche Marketing and how you can use this idea to start your online business.
Go To Where The Money Is Like I mentioned in the opening paragraph, too many people make the mistake of spending a lot of time and money and pouring their blood, sweat and tears into an e-book or membership website that ultimately doesn't sell.
I've found myself falling into this trap before as well; one of the first e-books that I commissioned someone else to write for me was in the cat niche.
I was doing some research on ClickBank and saw that there were similar e-books for different breeds of cats but that there was nothing yet on Persians.
I had the right idea, but I was way in over my head.
There simply wasn't enough interest in the topic, so the project ultimately was a failure.
I would have been better off creating an e-book on weight loss, which is a massive niche with plenty of buyers.
Delve Deeper Of course, simply creating a general e-book, something along the lines of "xx tips to help you lose weight" simply wouldn't cut it.
There are hundreds, if not thousands of these sorts of e-books already and if I paid someone to write an e-book like this for me that also would have been a failure.
This is where the Niche Marketing comes in.
Working with a proven niche like weight loss, it would be wise to drill down deeper and to find some underdeveloped sub-niches that aren't being addressed by other Internet Marketers to as great an extent.
Research, Research, Research! Like everything else online, this is easier said than done.
You have to make sure that you have done your due diligence and that you have sufficient market intelligence that eliminates or at least decreases the amount of risk that you have to take in creating your e-book or other offer that you wish to sell.
You will have to utilize keyword tools, surveys and spend time on forums or other communities that people frequent to get an idea of what they want help on and what problems they're having that aren't being addressed properly yet.
Make sure that you not only get a slice of the demographic that your buyers are in, but also answers to key emotional questions, such as, "who am I trying to impress by buying this?" Each niche has their own set of emotional questions that you need to answer before you can successfully sell anything to them.
Niche Marketing is a useful method through which you can make money online.
It takes a bit more time, but is methodical and will decrease the chance that you'll end up with nothing but shattered dreams and an empty wallet.